We designed McFly technology to bridge the gap between future needs for “fun to drive” and sustainable mobility.
Patented software gear shifting algorithms to manage EVs performance and vehicle dynamics in real time while feeding high-end videogame-grade dynamic sounds and vibrations.
Many manufacturers are adding sound to their electric vehicles, what do you offer that is different and why should customers choose you?
McFly is a technology covered by an international patent. Adding sound to a direct drive vehicle isn’t enough to give coherent driving dynamics, but if you can virtualize an engine and build coherent driving dynamics to sound and vibration, the driver will be immersed in real and believable driving experience. This is McFly
Why add sound to an electric vehicle?
The sounds and vibrations complete the experience. The heart of the technology is the digital twin of the gearshift. The goal is to give a dynamic soul to the BEVs, allowing the user to experience immersive and always different driving emotions… at a click.
What is your target market?
The technology can be integrated into any 2 and 4 wheel BEV platform. The main market is the OEM one to which we are offering SW content integration, but we are studying an after sales kit for Tesla thanks to the experience we are making on our demonstrator.
How many driving experiences packages do you plan for your customers?
Once the McFly technology is on the market, it will be possible to further overscale, thanks to DLC technologies, by selling McFly add-on contents from the store.